The AdStik concept highlights the importance of data collection in the media buying process. We view the online space of that of a programmatic marketer. Instead of over-saturating a given market, we carve and create advertising funnels that are based on organic, human decision and yield real and consistent results. When impressions are organic, it allows AdStik to efficiently analyze the behavior of the individuals that are trafficked through the advertisement funnels; and the data collected from each impression almost doubles the value of a conversion. Therefore, giving AdStik the control it needs to efficiently and effectively match the target audience with an advertisement campaign perspectively.
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